An interesting excerpt from the article:
[Monaghan] has two stores planned to open in the next few months in Naples, and hopes to build a franchise business. At first, he said, he will offer franchises "exclusively to former Marine Corps officers and Ave Maria University graduates." "The venture is to provide funds for Ave Maria University," Mr. Monaghan said, "And I hope it is as successful as the pizza business was for me."So we've got a birthday party for the Marines held on Ave Maria's campus, at a yearly ball to raise scholarship funds for Marine veterans to attend Ave Maria, with a menu served by Gyrene Burger, which is styled and named after the Marines and which shares the same name as Ave Maria's school name and mascot (which in turn is a mascot that looks like that of the Marines), and which are going to be created at franchises operated only by Marines or Ave Maria graduates (at least at first), in order to fund Ave Maria. I used to be sad about this identity crisis, but now I'm just completely amused. There is an underlying common denominator here, but I'll let you guess what (or better yet, who) that is.