< link rel="DCTERMS.replaces" href="http://fumare.us/" > < meta name="DC.identifier" content="http://fumare.blogspot.com" > <!-- --><style type="text/css">@import url(https://www.blogger.com/static/v1/v-css/navbar/3334278262-classic.css); div.b-mobile {display:none;} </style> </head> <body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d12407651\x26blogName\x3dFUMARE\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dBLACK\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttp://fumare.blogspot.com/search\x26blogLocale\x3den_US\x26v\x3d2\x26homepageUrl\x3dhttp://fumare.blogspot.com/\x26vt\x3d6298351012122011485', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

FUMARE

Law, culture, and Catholicism...up in smoke!

Thursday, March 08, 2007

The Propaganda Pieces

wow! a mere two weeks after the so-called decision, and they have this fancy glossy brochure.

think this really took two weeks?
















UPDATE: Mr. Monaghan has said that he borrowed concepts from P.T. Barnum and admired much about Barnum (see, e.g. Pizza Tiger). In fact, marketing folks often talk about and sell training on the concepts (see, e.g. this page).

Given the way the above brochure is written and depicted, compare the Barnum approach employed to that of Barnum's own words, taken from this site (please click to read about the BUFFALO fiasco Barnum arranged. For anyone who has been to Domino's Farms, you might find it a fun comparison.)
All this would seem rather cynical, except that for Barnum the title "humbug" described two very opposite characters. On the one hand there was the outright swindler-the snake-oil salesman, the con man, the fraud, and the charlatan. No one was more critical of such operators than Barnum; he ultimately wrote a whole book on them entitled The Humbugs of the World, detailing the underhandedness of medical quacks, real-estate schemers, spiritualists, religious frauds, and unethical sales people. On the other hand, there was his own type of playful humbug, developed in order to increase what he called his "notoriety." This consisted of "putting on glittering appearance," he wrote, "by which to suddenly arrest public attention, and attract the public eye and ear." Though such methods might be inappropriate for physicians, lawyers, bankers, or the clergy, there were "various trades and occupations which need only notoriety to ensure success, always provided that when customers are once attracted they never fail to get their money's worth." This last rule, throughout all his long life, was essential to Barnum. If the public was not well served by a showman, then he deserved to fail. And so, in Barnum's mind, his hoaxes were justifiable aspects of an honorable business strategy. "The Mermaid, Woolly Horse ... etc. were ... used by me as skyrockets," he insisted, "or advertisements to draw attraction ... to the Museum.... I don't believe in 'duping the public', but I believe in first attracting and then pleasing them." Furthermore, "the greatest humbug of all is the man who believes ... that everything and everybody are humbugs."


I love how Barnum says that religious, lawyers and real-estate schemers shouldn't use his approach to marketing.

|